GA4 is a mess for ecommerce, So we built the tool we wish existed.
Privacy first. No PII data stored, so no need for cookie banner.
Works on top of your existing GA4 infrastructure (datalayer).
30-day free trial. No card required
Data should work for you
I built Carts Don’t Lie after years of working with GA4 setups that were “technically correct” but useless for day-to-day decisions.
Most teams don’t need more dashboards. They need answers:
Why did revenue drop this week?
Which channel is bringing buyers (not just clicks)?
Which products are performing well and which are low-converting?
Carts Don’t Lie is made for the ecommerce teams, marketers, and founders, not analysts. No more “ask the data team.”
Find revenue insights in 3 steps
1. Add the Carts Don’t Lie script
Yep, the standard stuff, just add the script to you head section of your website either directly or using Google Tag Manager.
2. We pick up your ecommerce events automatically
Already using GA4 ecommerce (dataLayer/events)? Perfect! We plug into what you have and start organizing it into ecommerce reports.
3. Get clear answers
See revenue, conversion rate, AOV, product performance, and customer journeys the insights your whole team can understand.
Why Carts Don't Lie?
Byebye cookie banners
We don’t store personal data. You don’t need to have any cookie banners or visitor consent to use our tool on your site.
Made for e-commerce, by e-commerce specialists.
Ecommerce specific reports & metrics such as products bought together, bestsellers, user journey & more.
No more "Ask data team"
Designed for simplicity so the whole team can use it. Not just the data team. No more useless metrics and reports, it’s all about getting insights from your data.
Works with your existing GA4 setup
No painful migration. If your GA4 ecommerce tracking is in place, Carts Don’t Lie can use the same dataLayer/events and start working immediately.
30-day free trial. No card required
Event-based plans
Sign up for 30-day free trial. No credit card required. Cancel anytime.
Professional
Business
For a higher number of leads/month, contact support.
FAQ
An event is a single “something happened” action your site records when a visitor does an action like viewing a page, adding to cart, or starting checkout.
On average every visit (session) makes about 4 events. Some only one, some ten. But 4 on average.
We automatically ignore bots (Google, SEO tools, etc.), uptime pings, and duplicate retries so you’re billed only for genuine customer activity.
Carts Don’t Lie doesn't store personal data, so you don't need a cookie banner or consent banner for our script.
BUT if you run other marketing tags, you may still need consent for those.
This means you will see more data than in GA4. On top of that you can even track how many people accept or decline your cookie banner.
Yes. Most teams run Carts Don’t Lie alongside GA4. You can keep GA4 for legacy reporting while using our tool for day-to-day ecommerce insights.
Usually minutes. Add the script (or via GTM), verify events, and you’re live.
You can export your data anytime. After canceling, we keep your account available for a short grace period so you can download what you need.
Ready to end your frustration with GA4?
Start tracking the numbers that matter — without GA4 complexity, and without sacrificing privacy.
30-day free trial. No card required
